While there are various ways to market an online casino, has earned the Affiliate Marketing is a Status of the most effective method. SEO, PPC, Online Rankings, trade shows and other Offline activities should be as part of the great strategy because of the diversity in the Marketing will increase your chances of success.
If we compare the Profit generation from investments, the Affiliates of this contest. Let us take a look at it and answer the questions of who you are, what benefits they bring to your gambling business and how to get your Affiliate-make use of partnerships best.
Who the Affiliates are?
Affiliates are people who use their existing web pages to generate Online Traffic to your casino website. While it may differ for other industries, are in online gambling, the Affiliates game, the players themselves. They usually have great experience as a casino user and have Blogs or Live-Streaming to share your experience with other users.
Sometimes Casino Affiliates have operating experience in the online casino and you need to know about the other side of the business. In any case, you know very well in the luck world of the game. By providing truthful information about the various online casinos that are available in the market, as well as by the division of different tips and Tricks to Gain the confidence of the players and manage to win a large audience for your website.
With skillful SEO, link building, and use of various online forums, your Blogs will appear at the very top in the search results, and are very popular. Once this happens, the Affiliate websites to generate Traffic for online casino operators.
What do you do to market an online casino?
Affiliates deliver direct Traffic to the gambling site by placing Links and Banners on their websites. Sometimes you can use a banner with a call to Action, such as make, registration or Deposit in a particular Casino. The most important thing is that the Casino Affiliates generate very relevant Traffic that can convert to customers or players. Affiliate websites are all dedicated to gambling and often receive very useful information, such as gambling guides and online casino rankings. This enables you to attract the players who are in search of a best Casino, and the players follow the Link.
What you get for it?
Affiliates are paid for the Traffic that you for casino website have generated. There are several reward models for Affiliates:
1) revenue share.
With this model, Affiliates get a percentage of the net income generated by those players that come from the Affiliate website. Many Affiliates choose this model, because it means many years of profits. For the operator, it is also a good Option, because Affiliates usually high-quality players will be won that constantly generate revenue for the Casino. Thus, the game retention is increased. The percentage you pay to an Affiliate, completely up to you. Many operators have individual agreements with Affiliates. The most valued and trusted Affiliates receive up to 50% commissions no negative carry overs.
2) CPA – cost per acquisition.
This is a model in which a Casino for every invited player offers a fixed Rate. It can be a payment for a registration or for a specific deposited amount. Affiliates choose this kind of reward, because it brings short-term results. Casino operators are very flexible and often increase the Rates, if the number of invited players is growing.
3) Mixed Models.
As has already been mentioned, often use casino operators individual agreements with individual Affiliates. This can be, for example, a combination of revenue share and cost per acquisition, and certain advance payments are offered along with a long-term involvement in casino revenues. The more flexible you are with your Affiliates, the better network you can make and have better chances to benefit mutually from these partnerships.
Why is Affiliate Marketing effective?
There are several indisputable advantages of Affiliate Marketing over the other methods of online casino promotion.
Payment according to performance. It is always easier to pay for something you already have instead of making a progress payment without any guarantees on the result. Affiliate Marketing is completely focused on the performance and guarantees the highest profit provision. Even if the CPA or Commission you pay to Affiliates are too high, you know, however, that your profit is higher. You will receive 100% of the relevant website visitors to a real player.
Of Measurable Progress. This is the most important question that a casino operator is: If I invest a considerable amount in a certain Marketing activity, how do I know if it is effective? You can set up a booth and to send half of your company to a game conference, or you can purchase many promotional items in online media.
But how do you know exactly how many players to come and play in your Casino after you have read your article, or at the conference have seen? In the case of Affiliate Marketing, you can see the invested amount, and with the amount of compare, the you have earned, and everything up to a Cent. This will give you a clear picture about the effectiveness of their investments.
Simple Tracking. If you use an effective Affiliate System (online casino software, a built-in Affiliate module, which is the management of your Affiliate-facilitated programs) in the rule, it allows you to see the performance of different Affiliates, and to assess and track the performance of your Casinos on various Affiliate Portals. You can Use this information to improve the Performance of your Ads and Banners to identify and characterized according to their Affiliate program.
Reputation and online presence. Since successful Affiliates have a good reputation in the gambling world, will contribute to the advertising of your online casinos on their websites or Blogs to the good reputation of your casino brands. The leaves a long-lasting positive impression on the people in your industry.
Where can you find the right Affiliate?
There are several ways to form a long term partnership with Affiliates.
You publish information about your Affiliate program on various media resources that are dedicated to the game of chance. There is a portal with list of the most lucrative Affiliate offers. You are trying to advertise so your Casino and you make it attractive for Affiliates, where you describe your most generous CPA and revenue share deals.
You can visit the trade fairs and conferences. There are several Affiliate conferences in different Parts of the world throughout the year. The most famous and important find in London, Berlin, Amsterdam, Malta etc. instead. Affiliates attend these conferences, to share experiences, to learn last news about the gambling legislation, and to acquire the Knowledge about the possibilities and techniques in your business, but also new Deals with casino operators. This is your Chance.
Word-of-mouth. The more people you know in the industry, the easier it is for you to expand your Affiliate network.
How can you find a right Affiliate Marketing platform?
A thought-out technological solution for effective Affiliate Marketing important. It should not be only for the operator in a user-friendly, but also for the Affiliates.
There are several stand-alone software solutions for Affiliate Management, on the market, which can be integrated into the casino software. It is also possible to develop your own System according to their specific needs and to make it their software provider, integrated into the System.
Perhaps the most practical Option is to choose a software platform that already has an Affiliate module that meets the industry standards and your needs. Companies that provide Software for Online Casino, usually develop the most flexible and easy-to-use Affiliate systems, taking into account the experience and preferences of your customers.
You are motivated to provide a effective tool within their platform for the operator ready to help you with your Marketing campaigns and to achieve maximum results in their marketing strategy.
In short, think of Marketing with the platform selection and make sure that your software provider is on your side. Since the gambling is a special industry, which is heavily dependent on many external factors such as government regulation, banks and financial point of view, it is not so easy to find an effective marketing strategy in comparison to other areas.
With many of the traditional promotional means, which are not due to the law restrictions available, has proven to be the Affiliate Marketing as one of the most reliable and transparent methods to bring your website to the top and increase your profits.