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Personalization: not a trend, but a need for an operator loyalty program today

personalization mainToday, it is not enough for the operator of a gambling establishment to offer its audience a good assortment, first-class software and favorable offers. Companies are forced to find a new way to the hearts of players in the near future. And this way is unique for everyone.

The average player who is registered on several portals receives a lot of notifications from online platforms with a variety of offers, some of which, of course, are not relevant for him personally. In numerous emails, messages, banners, promotions, the player is likely to lose sight of and miss exactly what he may be really interested in.

Gambling operators working in the Network have some information about players, which allows you to study their preferences and interests. But now it is used more to attract players than to keep them on their site. For example, not many casinos study the consumer in order to provide them with all the opportunities for a good and pleasant time. But those institutions that will be the first to apply a personalized approach to players based on their individual needs have a better chance to join the ranks of the leaders.

Individual approach in bonus systems

bonus systemGambling houses are not yet fully applying the personalized approach, but some trends are already being observed. Let’s give an example on the gifts and loyalty program of the Play Fortuna platform, which operates in the international field. It was one of the first to study players and make relevant offers based on the individual qualities of the player. Offer the same discounts not to everyone, but to grant privileges depending on some indicators.

The first principle of the audience criterion is the direct proportionality of the deposit and privileges. For example, if a player has added a large amount to the account, it is a person with a good financial situation who probably does not have time to wait. Therefore, the priority in the withdrawal of winnings is given to him.

At the same time, the operator focuses on the feeling of struggle and competition, which is why it conducts tournaments between players. Thus, the platform provides its customers with the opportunity to have fun not only with their favorite simulators, but also to compete with other participants. This process is supported by motivational prizes, unique bonus codes that come unexpectedly and imply free spins on the latest or well-known games, as well as bonuses.


Loyalty programs that were based on the same standard offers for all are long gone. The current bonus system has not yet fully come into its own in the gambling world, because online platforms, whether they are interactive bookmakers or casinos, do not always strive for a personalized approach. But there are good examples that are the first of their kind. Personalization helps the operator speak to the player in their language. This contributes to a pleasant and mutually beneficial dialogue between the player and the gambling platform.

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